In this episode, Meghan McNulty sits down with Nicholas Prytherch, a seasoned lobbyist with experience across local, state, and federal levels, to break down what lobbying actually is and how it impacts everyday business operators.
Nick pulls back the curtain on how policy gets made, why education before legislation matters, and how smart companies can protect their interests without needing a Fortune 100-sized team.
Whether you’re a solo operator, a med spa owner, or leading a multi-site business, this conversation is a practical guide to getting a seat at the table when the rules that affect your livelihood are being written.
Episode Highlights
- When to Engage: Learn how to spot early red flags, key timelines, and issue triggers before bills become law.
- Where to Engage: Understand the real differences between local, state, and federal lobbying and why state-level engagement often matters most.
- How to Engage: Nick shares proven tactics on coalition building, message discipline, and cost-smart strategies that work for businesses of any size.
- Measuring Impact: Discover what success looks like beyond a single bill and how to build long-term influence.
Nick makes it clear that lobbying isn’t about backroom deals. It’s about making sure lawmakers understand the real-world impact of their decisions. Done right, it protects innovation, safeguards jobs, and drives sustainable growth.
Why Listen?
Today, industries like medical aesthetics and wellness are advancing faster than regulations can keep up. That gap creates risks if you’re silent but also opportunities if you’re strategic.
This episode gives you the practical tools to
✅ Spot legislation that could affect your business.
✅ Build coalitions to amplify your voice.
✅ Frame issues so decision-makers listen.
✅ Advocate effectively without breaking the bank.
Mini Snippet from the Podcast
“Lobbying isn’t about buying influence. It’s about making sure your story gets told before someone else writes the rules for you.”
Nicholas Prytherch
About Meghan’s Guest
Nicholas Prytherch serves on the Advisory Board of the Medical Aesthetics Advocacy Council (MAAC), connecting members directly with policymakers. As President of Mid Pacific Management, he oversees a $400M revenue portfolio and guides businesses through regulatory and strategic challenges.
Nick holds an MBA from the University of La Verne and is pursuing a Doctorate in Organizational Change and Leadership at USC. Through his work at MAAC, he’s helping med spa owners, clinicians, and emerging wellness businesses secure their seat at the table as new regulations take shape.
Tune In and Stay Informed:
Listen to the full episode of The Meghan McNulty Podcast to learn how to protect your business, influence policy, and build lasting impact.
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